How we do it

  1. Identify the target audience. Determine the demographics, age range, navigation habits, devices they use, etc
  2. Write down the few values to be transmited, or the actions to be taken by the audience.
  3. Determine the best color schemes and typography to be used and present them as proposals.
  4. Create a few mockups and discuss them with the client. Stick to one that best matches he client intentions and refine it.
  5. Generate all necessary stationary items like business cards, header pages, envelopes, etc.
  6. Write the branding manual and hand over the logos and everything else in large formats.
  7. Eventually continue with web design and implementation. We had clients that only wanted branding while others wanted a full solution.